This is a complete overview of Blue Ocean Strategy Business Application with a real life business example.
Table of Contents
Chapter 1
History & Background of Blue Ocean Strategy: 1 1.1. Tools of Blue Ocean Strategy: 2
1.1.1. The Strategy Canvas: 2
1.1.2. Four Action Frameworks: 3
1.1.3. Six Principles:
4
Chapter 2
An Example of Blue Ocean Strategy. 6 2. Apple’s iTunes Blue Ocean Strategy in 2003: 6
Chapter 3
3. Implementation of Blue Ocean Strategy in Our Business Concept: 9 Habit Potato Milk. 9
3.1. Mission. 9
3.2. Vision. 9
3.3. Product Description: 9
3.4. Target Customers: 10
3.5. Industry Analysis: 10
3.6. SWOT Analysis on the Recent Market: 11
3.7. Substitutability: 11
3.8. Competitive Analysis: 12
3.9. Distribution System of Habit Potato Milk: 12
3.10. Value-Chain Strategies: 13
3.11. Selecting the Channel Strategy: 13
3.11.1. Direct Marketing Channel: 13
3.11.2. Indirect Marketing Channel: 14
3.12. Channel Relationship of Habit Potato Milk: 15
3.13. Sales Promotion Strategies: 15
3.13.1. Personal selling: 15
3.13.2. Sales Promotion: 15
3.14. Financial Forecast: 16
4. Conclusion: 17
5. Reference: 18