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Assignment on Blue Ocean Strategy Business Application...

This is a complete overview of Blue Ocean Strategy Business Application with a real life business example.
Assignment on Blue Ocean Strategy Business Application...



Table of Contents

Chapter 1
History & Background of Blue Ocean Strategy: 1
Blue Ocean Strategy: 1
1.1.     Tools of Blue Ocean Strategy: 2
1.1.1.      The Strategy Canvas: 2
1.1.2.      Four Action Frameworks: 3
1.1.3.      Six Principles:
  4
Chapter 2
An Example of Blue Ocean Strategy. 6
2.    Apple’s iTunes Blue Ocean Strategy in 2003: 6

Chapter 3
3. Implementation of Blue Ocean Strategy in Our Business Concept: 9
Habit Potato Milk. 9
3.1.     Mission. 9
3.2.     Vision. 9
3.3.     Product Description: 9
3.4.     Target Customers: 10
3.5.     Industry Analysis: 10
3.6.     SWOT Analysis on the Recent Market: 11
3.7.     Substitutability: 11
3.8.     Competitive Analysis: 12
3.9.     Distribution System of Habit Potato Milk: 12
3.10.       Value-Chain Strategies: 13
3.11.       Selecting the Channel Strategy: 13
3.11.1.    Direct Marketing Channel: 13
3.11.2.    Indirect Marketing Channel: 14
3.12.       Channel Relationship of Habit Potato Milk: 15
3.13.       Sales Promotion Strategies: 15
3.13.1.    Personal selling: 15
3.13.2.    Sales Promotion: 15
3.14.       Financial Forecast: 16

4. Conclusion: 17

5. Reference: 18

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