This is a complete overview of Blue Ocean Strategy Business Application with a real life business example.
Table of Contents
Chapter 1
1.1. Tools of Blue Ocean Strategy:
1.1.1. The Strategy Canvas:
1.1.2. Four Action Frameworks:
1.1.3. Six Principles:
Chapter 2
2. Apple’s iTunes Blue Ocean Strategy in 2003:
Chapter 3
Habit Potato Milk
3.1. Mission
3.2. Vision
3.3. Product Description:
3.4. Target Customers:
3.5. Industry Analysis:
3.6. SWOT Analysis on the Recent Market:
3.7. Substitutability:
3.8. Competitive Analysis:
3.9. Distribution System of Habit Potato Milk:
3.10. Value-Chain Strategies:
3.11. Selecting the Channel Strategy:
3.11.1. Direct Marketing Channel:
3.11.2. Indirect Marketing Channel:
3.12. Channel Relationship of Habit Potato Milk:
3.13. Sales Promotion Strategies:
3.13.1. Personal selling:
3.13.2. Sales Promotion:
3.14. Financial Forecast:
4. Conclusion:
5. Reference:
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